![]() Provide an independent review of Slendertone marketing claims andĪlso check out this site’s health and nutrition calculators:.Therefore, the purpose of this article is to: Sounds great, but in my opinion, I think they took some liberties with lifting their advertising claims out of context. Surprisingly, the company actually cites a single peer-reviewed journal article as evidence of product efficacy. The company claims it’s “ clinically proven,” which is often a red flag for snake oil. ![]() ![]() There are already so many ab gadgets and gimmicks out there that my knee jerk reaction was to throw the baby out with the bathwater and give Slendertone a good smack across the face with a frozen Atlantic salmon. I think the advertising for this product is complete rubbish and it sends the wrong message to consumers. Then the ad goes straight into a parade of hot-bodied goddesses and adonises which gives viewers the misleading impression they can put on the belt, push a button, and get the same svelte bodies as the models. In a promotional video for the product, the announcer asks, “Do you want firmer, toned abs in just weeks? Then you need the button, the Slendertone button.” I did a bit of digging and found the company website company website and a listing on Amazon with numerous consumer reviews. I hadn’t heard of this specific brand, but I was well aware of the different types of electrostim products. The Slendertone ab toner belt plopped onto my radar when a reader of my popular Ab Wave review left a comment asking me if I’d ever heard of it.
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